A product designer, and psychologist who’s spent more than a decade turning ambiguous ideas into things people actually use. I’ve worked in agencies, then shaped tools and services for names like Siemens, Bosch, Sennheiser, ASUS, Konica Minolta’s Innovation Hub, and med-tech startup Alio and iO LifeScience in San Fransisco. These days I lead research and design strategy at everstox, where I help teams pause, test, and ship the right thing before making it perfect.

That lesson came the hard way: two years refining a beautiful UI/UX at BSH only to learn the “problem” we’d solved wasn’t one customers really felt. Since then, every project starts with proof.

When I’m not sketching or running discovery sprints, I coach professionals on transforming negative self-talk into clear action using CBT, ACT, and a few well-placed questions.

Moreover, I never travel without a camera; framing stories through a lens keeps my eye for stories that surround us. I’m also a proud father of a 5 year old boy and a 4 year old girl.